The quest to deliver better customer service is truly never-ending.
In a world where online reviews are easy to submit and appear right alongside your company’s location in Google Maps, keeping customers happy has become mission-critical. Below are five apps that will help you exceed expectations and earn more of those precious positive reviews.
1. Zopim
When customers browse your website, they often have questions. Sometimes, these questions go unanswered, the prospect goes away, and you lose business.
Zopim, a live chat app, is designed to fix that.
Zopim gives site visitors the option to chat with your company. When a visitor wants to chat, you get a notification and can quickly answer questions from your mobile device, no matter where you are. Fewer leads go missing, and people form an instant relationship with your company. It’s a great opportunity to start off on the right foot with your customers.
2. Zendesk
Zendesk is the ultimate solution for handling customer support requests. With this app, you can do the basics, such as accessing tickets and responding to them, but also perform more sophisticated functions like predefined response generation and searching past tickets.
Many leading companies swear by it, and if you’ve been struggling to manage support tickets effectively, it just might be the solution you need.
3. Parature
Is your business’s Facebook wall getting out of hand with unmanageable comments? Do you wish you could send comments to appropriate in-house departments so that they could hear or address customer concerns?
With Parature, you can.
Parature is an app that helps you monitor the activity on your Facebook page, assign tasks to members of your team, and moderate the content to make sure everything on your page is kosher. Even if your business doesn’t have a very active page, using Parature to stay on top of things, coordinate your team, and respond quickly to customers may be a good habit to get into for the future.
4. BlazeLoop
BlazeLoop is similar to Parature, but allows for monitoring of a wide variety of social and web channels to stay up-to-date on chatter about your company. BlazeLoop also contains features that enable users to route issues to appropriate team members, track actions taken, and measure results.
If negative comments about your company seem to be popping up in unexpected places, BlazeLoop will keep you apprised and active, ensuring that if your company is badmouthed, you’ll know about it.
5. SmarterTrack
SmarterTrack is a robust helpdesk solution that allows businesses to manage support tickets, chat with customers, initiate calls, maintain a self-service knowledge database, and do lots more. Combining similar features from some of the above apps, SmarterTrack may be the right solution for your business, depending on your industry and needs, but it’s certainly worth a look if basic solutions seem a little too basic.
Among those five apps is sure to be one that can help your company improve and better serve customers. Keep your customers happy, and they’ll come back again. (And if you really do well, next time, they’ll bring their friends!)