Former Morgan Stanley analyst Mary Meeker, who is now at venture capital firm Kleiner Perkins, often gives “state of the Web” presentations that are very popular and well known. She delivered a presentation yesterday, at the D10 conference, which is currently available on the web.
The presentation contains 112 slides and covers a variety of topics, including mobile stats, advertising, macroeconomic trends, “re-imagination”, and more.
Below we’ve detailed information about the 12 most captivating and helpful slides.
1. Statistics on 3G Growth and usage shown for 30 countries detailed how the fastest growth were in the following countries: Brazil, India and China. It suggests that emerging economies will move to 3G more quickly than developed economies.
2. The iPad is showing much faster growth than both the iPhone and iPod. The iPhone established apps, and the iPad is taking full advantage of this. As a result, Apple’s brand is much stronger than five years prior.
3. Android is proving more successful than the iPhone. This is partially due to the fact that it is a free service, and also because iPhone has helped establish the consumer smart phone market, paving the way for Android.
4. The smart phone market is really in its infancy. The growth of smart phone users from regular mobile users has only just begun to grow – it has leaps and bounds still to make.
5. Tablets, Readers and other hand-held devices are still growing, too. Currently, 29% of Americans own a tablet or reader, which is up by 2% from two years ago.
6. Mobile traffic now makes up 10% of all web traffic. This includes things like mobile email., apps, and more. The data was supplied by StatCounter. Mobile internet is projected to grow, which comes as no surprise.
7. Mobile web traffic has surpassed desktop web traffic in India, as of May 2012.
8. A small 8% of mobile commerce is made up of e-commerce in the United States.
9. Most of the money for mobile developers comes from app sales and not advertising. However. Both are growing rapidly. Currently Mobile Monetization is at 71% apps, and 29% ads.
10. Mobile advertising spending has a way to go before it is able to catch up with mobile time spent. Internet has a ways to go as well. Print spend is currently outweighing the amount of time spent reading.
11. Currently, ad rates are considerably lower on mobile web. For desktop internet they are at #3.50, while on mobile internet they are at $0.75.
12. The United States is at the technological center of the smart phone revolution, with a 64% share – up from 5% five years ago.
So what does it all mean? It all means that mobile is the way to go. The world is quickly evolving with the way they access and use the internet.
Source: Business Insider
(HTTP://www.businessinsider.com/the-12-most-important-slides-about-mobile-from-mary-meekers-presentation-2012-5?op=1#ixzz33clwmL1t)
