“LinkedIn? Why do I care about that? I need downloads, not corporate connections!”
Good news – you can get both from LinkedIn!
Not only can your mobile app development company connect with recruits, colleagues, and more on LinkedIn, but you can actually promote products there as well. And here’s the best part – the people you impress with your product on LinkedIn are likely to be industry insiders whose recommendation is more valuable than a garden-variety one.
When it comes to favorable reviews or testimonials, gaining the attention of a fellow developer or other tech industry participant can be hugely valuable. They tend to be more active online, and are generally more willing to speak well about a product that impresses them. And if you catch the eye of a major tech blogger, you’ll be in great shape.
So, how can you make sure your page is helping your business and gaining you the kind of attention you want from colleagues and others? Using these four tips:
1. Create a memorable image
LinkedIn has changed over the years, and the most noticeable difference is that companies can use banner images to spice up their pages. Upload a nice banner that incorporates your logo, and your page will pop out from the mass of black-and-white text pages that predominate on LinkedIn.
Also, this should go without saying (but a quick review of pages revealed that, sadly, it does not): make sure your image resolution and size is optimal for the LinkedIn banner specs. If your banner looks sloppy, you won’t be making a very good impression at all. You’re an app company – a tech-savvy and attractive online image is a must!
2. Be social
Don’t view your page as a static website. Instead, add it to your list of social media outlets to update regularly. You can post news, announcements, info about projects, and the occasional promotional message or offer. (LinkedIn is all about business, so why not conduct some while you’re there?)
3. Use keywords
When writing your company’s textual description sections, be sure to use keywords that are relevant to those you want to bring to your page. This can mean incorporating words that recruits would use, as well as keywords that prospects might use. Choose your words carefully, and you’ll enjoy a bit of organic search traffic in addition to the activity from members of your current network.
4. Provide links
Don’t forget to put up a download link every now and then. You’ll be surprised what can happen when you’ve got a thriving LinkedIn page!