“But I don’t wanna! Blogging takes too much time!”
As an app reseller we know, we hear you. But it’s not as bad as you think. You don’t have to write a novel, you just have to share information and expertise that small businesses might find useful.
C’mon, who doesn’t like to hear themselves talk? Your blog is your chance to go on and on about whatever it is your app resale business does. Assuming that you are actually interested in your own mobile app business (if you aren’t, maybe it’s time for a change), blogging should be fairly easy. Here’s how to do it:
1. Go about your day
2. Reach a half-hour window of time you have pre-scheduled for blogging a couple of times each week
3. Write about whatever is on your mind that day that’s related to your app reseller business
4. Proofread (don’t skip this step)
5. Post & share across your social networks
6. Go on your merry way!
“Why? Why do I have to? No one is going to read it!”
First of all, you’re reading this post, right?
Second of all, these figures show why you can’t ignore your blog:
• The audience is huge. 50% of time spent online is spent reading content, and there are 329 million blog readers online. Of course, they won’t all be reading your blog, but if you deliver content that small businesses enjoy, you’ll carve out a small percentage of all of that traffic for your mobile app reseller business.
• You can get mobile app leads from your blog. There are 27 million blog shares each day, and clicks from shared content are 500% more likely to lead to a purchase. When you put out content, it can “boomerang” and bring back new customers along with it. Depending on your products, a single extra sale can make it all worth it.
• It’s a great alternative to ads. Some ads are great and people may even like them. But in general, 73% of people prefer articles to ads. This preference has a direct impact on your business, because 61% of people are more likely to buy from companies that deliver custom content. In addition, ads can be costly to produce and place.
• You have options. Content marketing doesn’t have to take the form of a blog, exactly. Articles are the most common form of content marketing, followed by blogs, eNewsletters, case studies, and then whitepapers. If one is more suitable for your business, then focus on that. Don’t ignore the other channels, however. Online marketing works best when done using a multi-faceted strategy, as each channel has its strengths and weaknesses.
In essence, content marketing lets you educate your audience on your mobile app reseller business, and start a conversation where direct advertising would not. Don’t neglect it – you might just be missing out on the cost effective marketing method available to you!