Think mobile commerce is a niche market? Then consider this: mobile commerce sales are expected to hit almost $40 billion this year, after growing roughly 55% when compared to 2012. If that’s a niche, the word needs to be redefined.
The fact is, mobile commerce has become an absolutely massive part of society. Here are three observations that show just how far mobile commerce has come:
Mobile will be more popular than desktop by the end of 2013
The trendline has shown that this day would come eventually, and it is now expected to arrive by the end of the year. Digital media, comprised of mobile and desktop segments, is the most popular media channel. It commands roughly 43% of all media time. The breakdown of this segment into mobile and desktop usage has historically had desktop in the lead. But by year’s end, this number will finally break down into 19.4% on mobile and 19.2% on desktop.
The winner, and new heavyweight champion of the world? Mobile.
The reaching of this tipping point is less of a revolution and more of a coronation, due to the fact that mobile has been increasing steadily in popularity for years now. With mobile finally taking the lead, there will be no denying that a business’s implementation of a mobile strategy is critical. For that reason, mobile apps, websites, and promotions will all continue to move into the forefront of a business’s interaction with consumers.
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Millions can make a mobile purchase, and some are only using mobile to research purchases
More than half of adults in America own a smartphone. Therefore, millions of consumers can make purchases using their mobile device. In fact, some enjoy mobile commerce so much that they no longer bother with their desktops at all. But this number is only a small slice, right? These people are weirdos, right?
Wrong. They’re a third of online shoppers!
That’s right, a third of online shoppers research purchases exclusi¬¬vely on their mobile devices. This means that if your business is ignoring m-commerce, you automatically miss out on a huge chunk of customers. Why start out so far behind? Why limit your business to an ever-decreasing segment of the market?
It’s just bad business.
Even in-person sales use mobile technology
More than half of shoppers pull out their mobile device when headed to a store or even inside it. Many shoppers are researching price, features, availability, promotions, and the competition’s offerings. In many cases, if your business isn’t mobile, they’ll likely head elsewhere – even if they’re already in-store. As a result of the mobile commerce boom, customers simply have come to expect a business to be available through their mobile device. If it isn’t, they find a business that is.
The numbers don’t lie. Embrace mobile commerce today!
