Push notifications are an amazing tool for small businesses that want to boost revenue. Their conversion rates are through the roof, the response time is super-fast, and the cost is minimal.
Using push notifications, businesses can reach users anywhere, anytime with targeted, relevant messages that drive action.
Unlike mailers and ads, which are costly and may not necessarily hit the mark, push notifications are easy to create (they can be as simple as a single sentence), and can generate immediate results.
Some businesses, however, have made mistakes and turned users off with spammy push notifications. This represents a failure to follow one of the main rules of mobile technology.
When and where matter
Push notifications shouldn’t be sent at random times on the theory that the message will get across no matter what and users will take whatever action they like. It simply isn’t true. There are better times to send certain messages. Experiment to find what works best for your company.
This also applies to geographic concerns. Because you can use geo-fencing to trigger push notifications when users are near your location, you also want to consider the right places to send messages. Users may be much more responsive to certain messages and offers when they’re very close to your location, as opposed to far away.
Give them what they want, not what you want
This ultimately drives the success of all promotions and communications. You need to focus on content that users are interested in, and that they find valuable. If you start from there, you won’t go too far wrong. If you start, on the other hand, with your own wants and needs, you can go very far wrong.
Keep the user in mind, and your notifications will become welcome communications that users want to take action on. When that happens, you’ll unlock the full power of push.
Learn more about the most advanced push notification system available here.
